Taking off in style: New uniform inbound for Air New Zealand

One of New Zealand's most iconic and recognisable uniforms is set for an update. Air New Zealand will be onboarding a new partner to design its uniforms, with expressions of interest (EOI) open from today.
02 May 2023
  • Plans to update Air New Zealand's iconic uniform have officially taken off, with expressions of interest open to Kiwi designers
  • Representing Aotearoa on the world stage, sustainability, functionality, safety, and comfort will be core considerations to ensure the new design is the perfect fit for years to come
  • Designer to be announced later this year, with new designs runway ready and rolled out in 2025

The project will see fresh looks rolled out for pilots, flight attendants, and ground staff, who will provide wearer feedback throughout the process.

Air New Zealand Chief Customer and Sales Officer Leanne Geraghty says following recent innovations to its inflight offering, Air New Zealand's eyes are on the future, and it is updating its uniform to align with this vision.

"After 12 years with our current designs, it's time to revisit and refresh our uniforms to ensure they continue to be a perfect fit for our people and align with our recently announced future cabin experience.

"Alongside our Koru, the Air New Zealand uniform is one of our most important brand assets and is recognised around the world. It is often the first visual representation of New Zealand people travelling to our country see and something that drives immense pride for our people and New Zealanders. It's important that we continue to ensure our uniform accurately reflects our business, our people, and our country.

"Dame Trelise Cooper's iconic and much-loved design has served us well and after an incredible tenure, it's time to pass the baton. And today we are beginning the process to find our next designer. We will build on the current uniform's popularity while creating a future-focused design.

"Most importantly, we'll be working to ensure the uniform reflects the diverse requirements of our people. A lot has changed since our last uniform update in 2011 and we want to ensure they continue to meet the needs of our teams.

"This is just the start of an exciting journey of creativity and innovation, bringing Aotearoa to life in the uniforms our people wear with pride every day."

Air New Zealand Chief Sustainability Officer Kiri Hannifin says updating the uniform gives Air New Zealand the opportunity to review the sustainability of its workplace wardrobe.

"Part of our commitment to sustainability is supporting a circular economy. An integral element of the brief is that the fabrics we use have reduced life cycle impacts. Integrating new innovations, particularly around textile recycling, is key.

"As part of this work, we are also researching end of life solutions for our existing uniform to better understand how we can minimise as much as possible waste to landfill."

Air New Zealand will also be revising its grooming standards as part of this update.

The EOI is open to all New Zealand designers and closes on Sunday 14 May, after which Air New Zealand will invite selected designers to be a part of a competitive pitch process.

Air New Zealand is working toward rolling out new uniforms for its people in 2025.



For video and images, click here.

Issued by Air New Zealand Communications.

About Air New Zealand

Air New Zealand's story started in 1940, first taking to the skies between Auckland and Sydney on a flying boat - a Short S30. Known for its warm Kiwi hospitality, today, the airline has 104 operating aircraft ranging from Boeing 787-9 Dreamliners and Airbus A320s to ATRs and Q300s, offering customers comfort in the latest most efficient jets and turboprops. It's a modern fuel-efficient fleet with an average age of 7.3 years. Air New Zealand's global network of passenger and cargo services centres around New Zealand. Pre-Covid, the airline flew more than 17 million passengers every year, with 3,400 flights per week. Air New Zealand was recently named the World's Safest Airline by the Australian rating service AirlineRatings.com, highlighting the airline's laser-focus on safety. Last year, Air New Zealand won Best Corporate Reputation in New Zealand – 8th year in a row.

Air New Zealand has a well-connected domestic business, connecting customers and cargo to 20 different regions around New Zealand. Internationally, the airline has direct flights to major cities across Australia, Asia, the Pacific Islands and the US, and through its strong relationships with alliance partners, offers customers more choice and convenience to connect further afield to hundreds of destinations. Air New Zealand has a particular focus on sustainability and its Sustainability Framework  helps guide the airline's efforts in tackling some of New Zealand's and the world's most complex challenges. Air New Zealand aircraft are proudly identified by its distinct tail livery of the Mangōpare, the Māori symbol of the hammerhead shark which represents strength, tenacity, and resilience.


About Star Alliance

Air New Zealand is proud to be a member of Star Alliance. The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI and United. Overall, the Star Alliance network currently offers more than 18,500 daily flights to 1,321 airports in 193 countries.